A UX/UI & Development Transformation ForW3 AG
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■Client
•W3 AG
■Timeframe
•15 Days
■Deliverable
•UX Research & UI Design (Figma)
•Full Website Development
•AWS Deployment
PAIN POINTS
W3 AG's existing website no longer reflected the quality and professionalism of their engineering work. The design felt outdated, the service structure was unclear, and visitors had no intuitive way to understand what the company offered or how to get in touch. The overall experience was leaving potential clients without confidence.
SOLUTIONS
We approached this as a full digital transformation, starting from brand identity and moving through UX strategy, UI design, and development. The new website gives W3 AG a clean, modern presence that clearly communicates their services, builds trust with prospective clients, and guides users naturally toward a consultation.
OVERVIEW
Technologies
WordPress (CMS)
CSS ( Frontend )
MySQL ( Database )
Javascript ( Frontend )
PHP ( Backend )
Design Softwares
Figma
Adobe Photoshop
Adobe Illustrator
Deployment & Server Administration
Amazon Web Services
EC2 Instance
S3 Buckets
SERVICES
We provided W3 AG with a complete digital overhaul covering every stage of the process, from design to deployment.
Our Decision
15 days. That sounds fast for a complete website project. It was possible because we made a clear decision early: W3 AG's existing brand identity is strong — it doesn't need to be reinvented, it needs to be better presented. No unnecessary rebranding process, no scope creep, no wasted time. Instead: straight into UX strategy and development. The two-tier navigation (industries and services separated) was the key architectural decision — it solves the problem of technical services being hard to grasp for non-engineers, without sacrificing depth of content.
Graphic Design
TYPOGRAPHY
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
UX/UI Design
Every screen across W3 AG's website was designed in Figma following a structured UX process, from user flow mapping and wireframing to high-fidelity UI.
UI Components
Desktop View
The desktop layout feels structured and confident, with a strong hero, logical service flow, and clear calls to action throughout. Clean typography and quality project imagery give the site a professional tone that matches W3 AG's engineering standards.
Main Pages
Industries
The Industries page helps visitors quickly identify whether W3 AG serves their sector, from residential buildings to hotels and healthcare facilities, making it easier to find relevant information fast.
Services
Each service page was structured with a clear scope, planning methodology, and expected outcomes, technical enough to build credibility while remaining accessible to non-engineering clients.
Work
The Work section presents completed projects with measurable results front and center, turning the portfolio into a genuine credibility-building tool rather than a simple image gallery.
Blog
The Blog supports W3 AG's long-term visibility, covering topics like energy efficiency and building standards to attract organic traffic and position the company as a knowledgeable industry voice.
Web Mobile View
Every section was built to adapt naturally to smaller screens. Navigation, content layout, and CTAs all respond cleanly to mobile, giving users the same quality experience regardless of device.
DEVELOPMENT
We built the site using custom WordPress theme development with hand-written PHP, HTML, and CSS to implement the Figma designs precisely. JavaScript was used selectively to keep the site fast and focused.
Performance Metrics (KPIs)
The website was built with performance as a core requirement from day one, not something addressed after launch.
Page Load Performance
Reduced LCP from 3.8s to 1.2s, achieving a 62% faster load time.
Responsive Design
Resolved 14 layout shifts to reach 100% usability across all devices.
SEO Optimization
Increased SEO score from 68 to 99 and expanded indexable pages by 121%.
System Reliability
Reduced latency by 76% while maintaining 99.98% uptime during traffic spikes.
App Growth & Retention
Achieved 26.3% monthly growth in inquiries and tripled CTA click-through rates.
Key Development Challenges & Solutions
Problem: Organizing technically detailed services into a simple, intuitive website was a core challenge.
Solution: We created a two-tier navigation separating Industries and Services, giving users a relevant entry point from either angle.
Problem: The website needed to serve both German and English-speaking audiences consistently
Solution: We implemented a clean language-switching system in WordPress maintaining the same structure and experience across both languages.
Problem: The previous website was hard to update, leaving content outdated over time.
Solution: We structured the WordPress backend with clearly labeled editable blocks, giving the W3 AG team full control over content without any technical dependency.
Problem: Organizing technically detailed services into a simple, intuitive website was a core challenge.
Solution: We created a two-tier navigation separating Industries and Services, giving users a relevant entry point from either angle.
Problem: The website needed to serve both German and English-speaking audiences consistently
Solution: We implemented a clean language-switching system in WordPress maintaining the same structure and experience across both languages.
Problem: The previous website was hard to update, leaving content outdated over time.
Solution: We structured the WordPress backend with clearly labeled editable blocks, giving the W3 AG team full control over content without any technical dependency.
Technical Architecture & Tech Stack
Built on a clean, maintainable stack chosen for performance and long-term ease of use.
WordPress
Giving the client full editorial control without technical dependency
PHP
Powering custom templates and dynamic page functionality
MySQL
Structured relational database managing all user data and enquiries with reliability.
JavaScript
Handling interactive elements and smooth transitions without adding unnecessary load.
Conclusion
Many Swiss SMEs sit with the same problem as W3 AG: strong performance, a solid client base, and a website that doesn't show it. The design ages, the structure grows organically and at some point the digital presence no longer communicates what the company truly is.
The solution was not a cosmetic makeover. It was a structural realignment — with clear user guidance, bilingual infrastructure and a CMS that W3 AG can manage entirely independently. Delivered in 15 days.
W3 AG shows that digital transformation does not require months-long projects or endless rebranding. Sometimes it only needs the courage to make a clear decision — and someone to implement it quickly and precisely.
Ready to Get Started?
Snow Dream Studios is a premium digital studio from Zurich — specialised in web, software and digital strategy. We build digital products that work, convince and grow.
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