A Branding, UX/UI & Development Transformation For The Race Media
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■Client
•The Race Media
■Timeframe
•15 Days
■Deliverable
•UX Research & UI Design (Figma)
•Full Website Development
•AWS Deployment
PAIN POINTS
The Race Media had a strong service offering but their digital presence didn't reflect it. The existing website lacked visual consistency, suffered from poor user experience across devices, and failed to communicate the brand's energy and authority in the Swiss social media market. Visitors struggled to understand the agency's value proposition at a glance, leading to missed conversions and weak first impressions.
SOLUTIONS
We approached this as a full digital transformation, starting from brand identity and moving through UX strategy, UI design, and development. The new website gives The Race Media a clean, modern presence that clearly communicates their services, builds trust with prospective clients, and guides users naturally toward a consultation.
OVERVIEW
Technologies
WordPress (CMS)
CSS ( Frontend )
MySQL ( Database )
Javascript ( Frontend )
PHP ( Backend )
Design Softwares
Figma
Adobe Photoshop
Adobe Illustrator
Deployment & Server Administration
Amazon Web Services
EC2 Instance
S3 Buckets
SERVICES
We provided The Race Media with a complete digital overhaul covering every stage of the process, from design to deployment.
Our Decision
The Race Media was founded in 2025. That means: no legacy systems, no old content — but also no established market trust yet. The challenge was not technical, it was positioning. We could have switched to a more modern stack — Next.js, a headless CMS, new infrastructure. We consciously chose not to. The existing WordPress and PHP/MySQL stack works reliably, the team knows it, and a technology switch would have taken months that The Race Media didn't have. Instead: maximum impact through design and structure — within the existing environment, in 15 days.
Graphic Design
COLOR
TYPOGRAPHY
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
UX/UI Design
Every screen across The Race Media's website was designed in Figma following a structured UX process, from user flow mapping and wireframing to high-fidelity UI.
UI Components
Desktop View
The desktop layout feels structured and confident, with a strong hero, logical service flow, and clear calls to action throughout. Clean typography and quality project imagery give the site a professional tone that matches The Race Media's service standards.
Main Pages
Our Work
A scalable video portfolio grid showcasing real client results. Each entry is managed via WordPress CMS, making it easy for the team to add new work without touching code.
About Us
A structured page presenting the agency's positioning, values, and differentiators, designed to build trust and communicate the brand's confident, client-focused identity.
Career
A clean, scannable layout presenting open roles with expandable listings, reflecting the agency's bold culture and allowing the team to manage postings independently via WordPress.
Contact Us
A minimal, distraction-free contact form built with PHP and MySQL, designed to reduce drop-off and turn visitor intent into direct client enquiries.
Web Mobile View
Every section was built to adapt naturally to smaller screens. Navigation, content layout, and CTAs all respond cleanly to mobile, giving users the same quality experience regardless of device.
DEVELOPMENT
We built the site using custom WordPress theme development with hand-written PHP, HTML, and CSS to implement the Figma designs precisely. JavaScript was used selectively to keep the site fast and focused.
Performance Metrics (KPIs)
The website was built with performance as a core requirement from day one, not something addressed after launch.
Page Load Performance
Reduced LCP from 3.5s to 1.1s, achieving a 68% faster load time.
Responsive Design
Corrected 12 mobile layout errors to reach 100% usability on all screen sizes.
SEO Optimization
Improved SEO score from 65 to 94 and increased organic visibility by 115%.
System Reliability
Lowered latency from 195ms to 38ms while maintaining 99.99% uptime.
Lead Growth
Secured a 22.5% MoM increase in inquiries and doubled the conversion rate.
Key Development Challenges & Solutions
Problem:No unified design language across pages, making the brand feel fragmented.
Solution:A centralized design system with reusable CSS variables ensured full visual consistency.
Problem:Original layout broke on smaller screens with no mobile-first approach in place.
Solution:Rebuilt using CSS grid and flexbox with custom breakpoints, tested across all devices.
Problem:The previous website was hard to update, leaving content outdated over time.
Solution:We structured the WordPress backend with clearly labeled editable blocks, giving The Race Media team full control over content without any technical dependency.
Problem: No unified design language across pages, making the brand feel fragmented.
Solution: A centralized design system with reusable CSS variables ensured full visual consistency.
Problem: Original layout broke on smaller screens with no mobile-first approach in place.
Solution: Rebuilt using CSS grid and flexbox with custom breakpoints, tested across all devices.
Problem: The previous website was hard to update, leaving content outdated over time.
Solution: We structured the WordPress backend with clearly labeled editable blocks, giving The Race Media team full control over content without any technical dependency.
Technical Architecture & Tech Stack
Built on a clean, maintainable stack chosen for performance and long-term ease of use.
WordPress
Giving the client full editorial control without technical dependency.
PHP
Powering custom templates and dynamic page functionality.
MySQL
Structured relational database managing all user data and enquiries with reliability.
JavaScript
Handling interactive elements and smooth transitions without adding unnecessary load.
Conclusion
A new agency only gets one first impression. No portfolio speaking for itself. No years in the market building trust. What remains: the website — and whether it communicates in three seconds that you are in good hands here.
For The Race Media that was the brief: create a digital presence that immediately conveys the energy and professionalism of the brand — without the visitor having to search for long. New design language, clear structure, conversion-oriented layout. In 15 days.
The Race Media shows what is possible when you don't wait for a large budget or years of brand presence. For young companies that need to look professional now: this is proof that it's possible.
Ready to Get Started?
Snow Dream Studios is a premium digital studio from Zurich — specialised in web, software and digital strategy. We build digital products that work, convince and grow.
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