Fixmyfoto background

A Branding, UX/UI & Development Transformation FixMyFoto

Fixmyfoto website on a laptop

Client

•FixMyFoto

Timeframe

•45 Days

Deliverable

•Brand Identity & Visual System

•UX Research & UI Design (Figma)

•Marketing Landing Page

•Multi-Panel Web Application (Admin)

•Multi-Panel Web Application (Customer)

PAIN POINTS

Creative professionals and everyday users needed access to powerful AI-driven image and video tools, but existing solutions were either too complex, scattered across multiple platforms, or too expensive to justify. There was no single, well-designed destination where users could enhance portraits, upscale images, and generate video content without a steep learning curve or a bloated workflow.

SOLUTIONS

We designed and developed FixMyFoto as a unified AI-powered creative platform, bringing portrait enhancement, video generation, and image upscaling together under one clean, intuitive interface. The platform was built to feel approachable for casual users while being powerful enough for professionals, with a smooth onboarding experience, fast processing, and a visually immersive design that reflects the quality of the output it produces.

OVERVIEW

FixMyFoto is an AI-powered media enhancement platform offering a suite of creative tools including portrait retouching, video generation, and image upscaling. Users interact with the platform through a modern landing page and a structured web dashboard, with each tool designed to deliver professional-quality results in just a few clicks. Our team handled everything from branding and graphic design through to full UX/UI design in Figma and complete frontend and backend development, deployed on AWS infrastructure.

Technologies

React JS ( Frontend )
Node Js (Backend)
Typescript ( Frontend )
MongoDB (Database)
Express ( Backend )
Redis (Database)

Design Softwares

Figma
Adobe Photoshop
Adobe Illustrator

Deployment & Server Administration

Amazon Web Services
EC2 Instance
Jenkins CI/CD pipeline
S3 Buckets

SERVICES

OUR DECISION

FixMyFoto could have been three separate tools — one each for portrait retouching, video generation and image upscaling. We decided against that early on. Not because it would be technically simpler, but because the platform's value lies in the interplay: a user who comes for portrait retouching should intuitively discover image upscaling too. That requires a shared design system, shared components and an architecture that unifies three different AI backends under a single interface. The shared component library is not a technical detail — it is the decision that makes FixMyFoto scalable.

Graphic Design

01BRANDING

BRANDING

02COLOUR PALETTE

COLOUR PALETTE

1. primary color2. secondary color3. accessibility (contrast ratio)

1. primary color2. secondary color3. accessibility (contrast ratio)

03TYPOGRAPHY

TYPOGRAPHY

1. font selection2. readability

1. font selection2. readability

04ICONOGRAPHY & IMAGERY

ICONOGRAPHY & IMAGERY

1. icon style2. illustration

1. icon style2. illustration

BRANDING

COLOR

GRADIENT CONTRAST

Gradient 2B7FFF+4E67FF

FixMyFoto

READ - ABILITY

fontMANROPE

Extra LightFixMyFoto

The quick brown fox jumps over the lazy dog

LightFixMyFoto

The quick brown fox jumps over the lazy dog

MediumFixMyFoto

The quick brown fox jumps over the lazy dog

Semi BoldFixMyFoto

The quick brown fox jumps over the lazy dog

BoldFixMyFoto

The quick brown fox jumps over the lazy dog

04

ICON STYLE

UX/UI Design

We mapped user flows for each tool, built a consistent component library, and designed a dark-themed interface in Figma that puts the user's creative output front and center. Every screen was intentional before a single line of code was written.

UI Components

Landing Page

A bold, immersive hero section draws users in immediately, followed by clear tool showcases and strong calls to action. The dark aesthetic with vibrant accents builds confidence and communicates quality before a user even signs up.

Fixmyfoto landing page

Preview 1

Preview 2

Web View

The dashboard brings all tools together in a clean, friction-free interface. Consistent design patterns across every module keep the experience cohesive, with the dark UI keeping focus on the media being created.

Admin Panel

Main Modules

Portrait Studio

The dashboard brings all tools together in a clean, friction-free interface. Consistent design patterns across every module keep the experience cohesive, with the dark UI keeping focus on the media being created.

Portrait Studio

Video Generation

Users can transform images or prompts into short AI-generated video clips. The UX manages processing wait times with clear progress indicators and a results screen that makes previewing, downloading, or regenerating content effortless.

Video Generation

Image Upscale

A minimal, fast upload-process-download flow that requires no technical knowledge. The output screen is designed to make the resolution improvement immediately visible and satisfying for the user.

Image Upscale

Screens Overview

Screen 1

Screen 2

Screen 3

Screen 1

Screen 2

Screen 3

Screen 4

Screen 5

Screen 6

Screen 4

Screen 5

Screen 6

DEVELOPMENT

Built on React JS, TypeScript, Node JS, and Express, with each AI tool module running independently to protect overall platform performance. Media is handled through AWS S3 and the application is hosted on EC2, structured for stability and future growth

Performance Metrics (KPIs)

Built to handle media-heavy operations without compromising speed or user experience across any part of the platform.

Page Load Performance

Reduced LCP from 4.2s to 1.3s, achieving a 69% faster load time.

Load timeBefore

4.2s

Load timeAfter

1.3s

Responsives Design

Fixed 16 image-scaling issues to reach 100% usability on all devices.

UsabilityBefore

63%

UsabilityAfter

98%

SEO Optimization

Boosted SEO score from 61 to 95 and increased keyword rankings by 134%.

SEO-ScoreBefore

61

SEO-ScoreAfter

95

System Reliability

Optimized AWS delivery to maintain 99.97% uptime during peak edit requests.

ReliabilityBefore

61.9%

ReliabilityAfter

99.97%

Lead Growth

Realized a 28.1% MoM growth in qualified leads and tripled CTA clicks.

MoMBefore

17%

MoMAfter

28.1%

Key Development Challenges & Solutions

01Challenge: Heavy media processing without slowing the interface

02Challenge: Consistency across three distinct tools

03Challenge: Securing user media and files

Problem: AI operations on large images/videos can slow down the interface.

Solution: Asynchronous processing with real-time status updates keeps the interface responsive.

01

Problem: Portrait Studio, Video Generation, and Image Upscale have different inputs/outputs.

Solution: Shared component library and standardized page structure ensure visual and interaction consistency.

02

Problem: Personal portraits and media require privacy, access control, and data integrity.

Solution: Use AWS S3 signed URLs with server validation and access control.

03

development

Problem: AI operations on large images/videos can slow down the interface.

Solution: Asynchronous processing with real-time status updates keeps the interface responsive.

01

Problem: Portrait Studio, Video Generation, and Image Upscale have different inputs/outputs.

Solution: Shared component library and standardized page structure ensure visual and interaction consistency.

02

Problem: Personal portraits and media require privacy, access control, and data integrity.

Solution: Use AWS S3 signed URLs with server validation and access control.

03

Technical Architecture & Tech Stack

A modern, scalable stack chosen for performance and long-term maintainability as new AI features are added.

React JS & TypeScript

Delivering a type-safe, maintainable frontend with a fast and structured user interface.

Node JS & Express

Powering a lightweight backend API that handles requests and communicates with AI services reliably

AWS EC2

Hosting the application with the stability needed for a media-intensive platform in production

AWS S3

Managing all file storage with secure access controls and reliable delivery built in from day one

tech frame

Conclusion

There are many AI tools for creative tasks. Most require technical knowledge, a steep learning curve or a subscription model that makes no sense for occasional users. FixMyFoto was built from the beginning with a different premise: professional results must be reachable in two clicks — regardless of the user's technical background.

The technical complexity — asynchronous AI pipelines, AWS infrastructure, three separate backends under one design system — is invisible. That is intentional. Someone using FixMyFoto does not think about Node.js or S3 buckets. They think about the fact that their image looks better in 30 seconds.

FixMyFoto is proof that AI products don't need to feel complex to be complex. For companies looking to integrate AI features into their own products: this is the benchmark for a good user experience in an AI platform.

Ready to Get Started?