Juliette Boulangerie background

A Branding, UX/UI & Development Transformation For Juliette Boulangerie

Juliette Boulangerie website on a laptop

Client

•Juliette - pain d'amour

Timeframe

•40 Days

Deliverable

•Brand & Visual Identity Refresh

•Shopify Store

•Custom Node JS App

•SEO-Ready Site Structure

PAIN POINTS

Juliette Boulangerie’s existing WordPress website lacked a cohesive premium brand presence and a seamless ecommerce experience. Managing products, online orders, and content updates was inefficient, making it difficult for the business to scale its digital operations.

SOLUTIONS

We redesigned the entire Juliette Boulangerie website in Figma and redeveloped it on Shopify to create a modern, scalable ecommerce platform. The new structure improves product discovery, simplifies ordering, and gives Juliette Boulangerie a flexible system to support future growth.

OVERVIEW

Juliette Boulangerie & Pâtisserie brings the authentic taste of French baking to Zurich and its surrounding region. Founded with a passion for traditional techniques and high-quality ingredients, Juliette has become a local destination for freshly baked bread, classic pastries, and handcrafted desserts. Across multiple locations in Zurich, Erlenbach, and Thalwil, Juliette combines artisanal craftsmanship with a welcoming café experience, offering both in-store enjoyment and convenient online ordering.

The bakery is built on a commitment to genuine French bakery culture, using premium flour sourced from renowned French mills and preparing goods with precision and care. Juliette also supports tailored services such as event catering, custom birthday and wedding cakes, and delivery options that enhance customer convenience.

Technologies

HTML (Frontend)
CSS (Frontend)
Ajax (Frontend)
JQuery
Shopify Liquid (Templating)
Node Js (Backend)

Design Softwares

Figma
Adobe Photoshop
Adobe Illustrator

Deployment & Server Administration

Amazon Web Services
EC2 Instance

SERVICES

OUR DECISION

Juliette could have stayed on WordPress — and many agencies would have left it there. We consciously chose Shopify because the goal was more than a new website: Juliette needed a scalable commerce system capable of handling multiple locations, custom orders and seasonal campaigns — without relying on a developer for every change. Shopify gives the team full control. We added the custom Node.js app to handle specific ordering logic that Shopify doesn't cover natively.

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Juliette Branding Top Right

Juliette Branding Bottom Right

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COLOR

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Typography Preview

Extra LightJuliette

The quick brown fox jumps over the lazy dog

RegularJuliette

The quick brown fox jumps over the lazy dog

MediumJuliette

The quick brown fox jumps over the lazy dog

Semi BoldJuliette

The quick brown fox jumps over the lazy dog

BoldJuliette

The quick brown fox jumps over the lazy dog

UX/UI Design

A clean, user-centric interface designed to reflect Juliette’s premium brand while ensuring intuitive navigation and clear content structure.

UI Components

Desktop View

An elegant desktop layout focused on seamless navigation, strong product visibility, and a refined browsing experience.

Juliette desktop view on laptop

Main Pages

Our Products

A visually structured product listing designed to highlight Juliette’s bakery items with clear categories, strong imagery, and an intuitive browsing experience.

Our Products

PDP Page

A detailed product page designed to showcase each item with rich visuals, clear descriptions, and a streamlined path to purchase.

PDP Page

Events & Catering

A dedicated section presenting Juliette’s catering offerings with elegant visuals and clear information to support event inquiries and bookings.

Events & Catering

News

A content-driven page designed to share updates, announcements, and brand stories while maintaining a consistent visual experience.

News

Website Mobile View

Juliette Mobile View

The mobile experience was designed with a mobile-first approach to ensure smooth navigation, quick product discovery, and a seamless ordering process. Clean layouts, optimized images, and simplified interactions allow customers to easily browse products, explore catering options, and place orders directly from their mobile devices.

Home

Map

Booking

Schedule

Fare summary

Driver info

Live map

DEVELOPMENT

The Julieta website was developed on Shopify, with a strong emphasis on clients, ease of navigation, and fast checkout experience. The platform was built to clearly track customer journeys, measure efficiency, and custom orders while maintaining a clean, premium brand standard.

Performance Metrics (KPIs)

The Shopify platform supports Juliette’s operational and customer engagement goals through measurable indicators:

Page Load Performance

Reduced LCP from 3.7s to 1.0s, achieving a 73% faster load time.

Load timeBefore

3.7s

Load timeAfter

1.0s

Responsive Design

Optimized 15 mobile touchpoints to reach 97% usability across all screen sizes.

UsabilityBefore

44%

UsabilityAfter

97%

SEO Optimization

Achieved 90% SEO score and correct semantic HTML usage, reflecting a 48% improvement over previous metrics.

SEO ScoreBefore

48%

SEO ScoreAfter

90%

System Reliability

Lowered latency from 175ms to 35ms while maintaining 99.98% uptime.

LatencyBefore

175ms

LatencyAfter

35ms

Lead Growth

Realized a 27.4% MoM increase in qualified inquiries and doubled CTA interaction rate.

MoMBefore

12%

MoMAfter

27.4%

Key Development Challenges & Solutions

01Challenge: Structuring Bakery Products for Online Sales

02Challenge: Maintaining Brand Authenticity on Shopify

03Challenge: Simplifying Store Management

Problem: Presenting fresh bakery items, seasonal products, and custom orders in a clear and intuitive way.

Solution: Implemented well-organized Shopify collections with clean product layouts and descriptive content for easy browsing and selection.

01

Problem: Translating Juliette’s artisanal, in-store experience into a digital storefront.

Solution: Customized the Shopify theme with refined typography, imagery, and layout choices that reflect French bakery craftsmanship.

02

Problem: Managing products, content, and updates across multiple locations.

Solution: Configured Shopify’s backend to allow easy product updates, content changes, and operational flexibility without technical dependency.

03

development

Problem: Presenting fresh bakery items, seasonal products, and custom orders in a clear and intuitive way.

Solution: Implemented well-organized Shopify collections with clean product layouts and descriptive content for easy browsing and selection.

01

Problem: Translating Juliette’s artisanal, in-store experience into a digital storefront.

Solution: Customized the Shopify theme with refined typography, imagery, and layout choices that reflect French bakery craftsmanship.

02

Problem: Managing products, content, and updates across multiple locations.

Solution: Configured Shopify’s backend to allow easy product updates, content changes, and operational flexibility without technical dependency.

03

Technical Architecture & Tech Stack

The Juliette platform is built on a Shopify-based architecture, optimized for reliability, performance, and ease of management.

Ajax

JS library for creating dynamic and responsive web app interface.

Jquery

JavaScript library that simplifies DOM manipulation, event handling, and interactive web functionality.

Shopify Liquid

Template language used in Shopify to build dynamic storefronts and display store data.

Node Js

JavaScript runtime environment used to build scalable and high-performance server-side applications.

tech frame

Conclusion

Juliette was not just a website project. It was a question: how do you translate the trust that an artisan business builds over 10 years onto a smartphone screen in a matter of seconds? The answer was not a more modern template — it was a system structured with the same care as the bakery itself.

From the Shopify backend the team manages themselves, to the custom ordering app, to the mobile experience — every decision was aimed at Juliette being able to grow without depending on external help at every step. Digital independence as a design principle.

Juliette demonstrates that premium quality and digital accessibility are not opposites. For businesses in traditional industries who still have the digital step ahead of them: this is what it looks like when done right.

Ready to Get Started?