Kids Playland background

A Branding, UX/UI & Development Transformation For Kidsplayland

Kids Playland website on a laptop

Client

•KidsPlayLand

Timeframe

•15 Days

Deliverable

•UX Research

•UI Design

•Full Website Development

•AWS Deployment

PAIN POINTS

Kids Playland needed a clearer website for families visiting two locations. Parents had to find practical information, plan a birthday party and complete key actions without searching through unrelated pages. The redesign also needed to carry the brand’s playful identity into a more consistent digital experience.

SOLUTIONS

Snow Dream Studios GmbH redesigned the website around the decisions families make before a visit. Clear routes lead to location details, birthday reservations and gift vouchers. We refined the supplied logo, designed the interface in Figma and developed the complete WordPress website with forms and payment functionality.

OVERVIEW

Kids Playland offers indoor play experiences for families in Letzipark and Dietlikon. Snow Dream Studios GmbH redesigned and developed its website in 15 days. The site brings visit information, birthday reservations and voucher purchases together in a colourful interface that works across desktop and mobile.

Technologies

  • CSS (Frontend)CSS (Frontend)
  • MySQL ( Database )MySQL ( Database )
  • Javascript ( Frontend )Javascript ( Frontend )
  • WordPress (CMS)WordPress (CMS)
  • PHP (Backend)PHP (Backend)

Design Softwares

  • FigmaFigma
  • Adobe PhotoshopAdobe Photoshop
  • Adobe IllustratorAdobe Illustrator

Deployment & Server Administration

  • Amazon Web ServicesAmazon Web Services
  • EC2 InstanceEC2 Instance
  • S3 BucketsS3 Buckets

SERVICES

Snow Dream Studios GmbH handled the redesign from UX research and interface design through WordPress development and AWS deployment. We also refined the existing visual identity and built the reservation, voucher, payment and form journeys.

UX Research
UI Design
Visual Identity Refinement
WordPress Development
AWS Deployment

OUR DECISION

Families usually arrive with a practical question: where to go, what it costs or how to arrange a celebration. We organised the website around those tasks. The design keeps Kids Playland’s bright character while making information and actions easier to find.

Graphic Design

01BRANDING
BRANDING
02COLOUR PALETTE
COLOUR PALETTE
1. primary color2. secondary color3. accessibility (contrast ratio)
1. primary color2. secondary color3. accessibility (contrast ratio)
03TYPOGRAPHY
TYPOGRAPHY
1. font selection 2. readability
1. font selection 2. readability
04ICONOGRAPHY & IMAGERY
ICONOGRAPHY & IMAGERY
1. icon style2. illustration
1. icon style2. illustration
Decorative background glow
01
BRANDING
Kids Playland branding banner
Decorative background glow
02
COLOUR PALETTE
D0248E0095DA4649FE

COLOR

ED3D92 + ED3D92088CDB + 9016F8

GRADIENT CONTRAST

03

TYPOGRAPHY

READ - ABILITY

PrimaryBlinky Star
SecondaryDM Sans
Extra LightKids PlayLand

The quick brown fox jumps over the lazy dog

RegularKids PlayLand

The quick brown fox jumps over the lazy dog

MediumKids PlayLand

The quick brown fox jumps over the lazy dog

Semi BoldKids PlayLand

The quick brown fox jumps over the lazy dog

BoldKids PlayLand

The quick brown fox jumps over the lazy dog

04

ICON STYLE

check
blue_circle
cross
delete_red
face_3
animated_images
fit_screen_p
credit_card
payment

UX/UI Design

We designed the pages around the information parents need before visiting. Location details, prices, birthday options and booking actions follow a consistent layout on desktop and mobile.

UI Components

w1
widget 1
widget 2
widget 3

Desktop View

The desktop layout gives Kids Playland’s imagery room to stand out while keeping visit information and next steps easy to locate.

Kids Playland desktop view

Main Pages

Locations

Families can find the details they need to plan a visit to the relevant location.

Locations

Birthday Party

Party information and the reservation route sit together, making it easier to plan a celebration.

Birthday Party

School Trips

The page presents group visit information with a clear path to enquire.

School Trips

Web Mobile View

Kids Playland Mobile View

The mobile layout keeps prices, locations and actions accessible on a smaller screen. Families can move from browsing to a reservation or voucher purchase without losing the information they need.

Side 1
Side 2
Side 3

DEVELOPMENT

We built the redesigned website with WordPress, PHP, MySQL, CSS and JavaScript. The delivered scope includes birthday reservations, voucher purchases, payments and forms. Snow Dream Studios GmbH deployed the website using AWS EC2 and S3.

Performance Metrics (KPIs)

We tracked website speed, mobile usability, server response and visitor engagement to assess the redesign’s impact.

Page Load Performance

Largest Contentful Paint fell from 3.8 to 1.2 seconds, a 68% reduction.

Load timeBefore
3.8s
Load timeAfter
1.2s

Design Responsive

We corrected 14 mobile layout issues. The design reports usability rising from 40% to 90%.

UsabilityBefore
40%
UsabilityAfter
90%

System Reliability

Reported server latency fell from 180ms to 40ms, with 99.99% uptime.

ReliabilityBefore
180ms
ReliabilityAfter
40ms

User Engagement

The design shows an increase from 15% to 35%. The underlying engagement measure needs to be identified before publication.

Session TimeBefore
15%
Session TimeAfter
35%

App Growth & Retention

The design shows month-on-month growth rising from 10% to 24.8%. The measure and reporting period need confirmation.

MoMBefore
10%
MoMAfter
24.8%

Key Development Challenges & Solutions

01Challenge: Organising Two Locations
02Challenge: Connecting Reservations and Purchases
03Challenge: Keeping the Experience Clear on Mobile
development

Problem: Problem: Families needed to find visit details for Letzipark and Dietlikon without confusing the two locations.

Solution: We gave each location a clear path to its practical information and related actions.

01

Problem: Problem: Birthday reservations, voucher purchases and payments needed to feel like part of one website.

Solution: We built focused journeys that take visitors from the relevant information to the correct form or purchase step.

02

Problem: Problem: A playful design still had to make prices, locations and actions easy to use on smaller screens.

Solution: We refined the existing visual identity and built responsive layouts with clear navigation and readable content.

03

Technical Architecture & Tech Stack

Built on a clean, maintainable stack chosen for performance and long-term ease of use.

WordPress

Content management and website pages.

PHP

Backend functionality.

MySQL

Website data storage.

JavaScript

Responsive styling and interface behaviour.

AWS EC2 and S3

Deployment infrastructure.

tech frame

Conclusion

Kids Playland needed a website that made planning a visit easier. In 15 days, Snow Dream Studios GmbH refined its existing visual identity, redesigned the user experience and developed a WordPress site for both locations. Families now have clearer routes to practical information, birthday reservations and gift vouchers.

Ready to Get Started?