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zoa Media background

A Branding, UX/UI & Development Transformation For ZOA

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ZOA Praxismanagement-Plattform auf einem Laptop

Client

•Zoa

Timeframe

•40 Days

Deliverable

•Brand Identity & Visual System

•UX Research & UI Design (Figma)

•Marketing Landing Page

•Mobile Application (iOS & Android)

•Multi-Panel Web Application

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PAIN POINTS

Veterinary clinics were struggling to manage daily operations across disconnected tools, handling appointments, patient records, invoicing, and team communication through separate systems. This led to data silos, miscommunication between staff roles, and poor client follow-up, ultimately impacting both care quality and clinic revenue.

SOLUTIONS

We designed and built Zoa as a unified, cloud-based ecosystem that centralizes every aspect of clinic management, from patient health records and treatment plans to invoicing, inventory, and telemedicine, into a single platform accessible from any device.

OVERVIEW

ZOA is a cloud-based veterinary practice management platform designed to bring modern operational efficiency to veterinary clinics of all sizes. The platform centralizes clinic administration, patient care monitoring, inventory oversight, billing, telemedicine, team communication, and reporting into a single system.

By combining clinical workflows, automated reminders, and real-time reports, ZOA enables veterinary professionals to focus less on paperwork and more on patient outcomes and customer satisfaction.

Technologies

  • Laravel ( Backend )Laravel ( Backend )
  • FlutterFlutter
  • MySQL ( Database )MySQL ( Database )
  • HTML ( Frontend )HTML ( Frontend )
  • Tailwind CSS (Frontend)Tailwind CSS (Frontend)
  • JavascriptJavascript

Design Softwares

  • FigmaFigma
  • Adobe PhotoshopAdobe Photoshop
  • Adobe IllustratorAdobe Illustrator

Deployment & Server Administration

  • Amazon Web ServicesAmazon Web Services
  • EC2 InstanceEC2 Instance
  • Jenkins CI/CD pipelineJenkins CI/CD pipeline
  • S3 BucketsS3 Buckets

SERVICES

For ZOA, we delivered a full end-to-end digital transformation solution that aligns the platform’s operational features with strategic user journeys and performance objectives.

UI / UX Design
Web App Development
Feature Mapping
Workflow Optimization
Scalability Optimization

OUR DECISION

ZOA is not a website. It is an operating system for a veterinary practice. That means: multiple user types with different permissions, real-time synchronisation between panels, a mobile app that must retain core functions even offline, and infrastructure that must be both GDPR-compliant and fast. We chose Laravel as the API backbone because it enables structured, testable business logic — and because the RESTful architecture allows new panels or integrations to be added without destabilising the existing platform. Jenkins CI/CD was not a luxury, it was a necessity: a medical platform cannot have unplanned downtime.

Graphic Design

01BRANDING
BRANDING
02COLOUR PALETTE
COLOUR PALETTE
1. primary color2. secondary color3. accessibility (contrast ratio)
1. primary color2. secondary color3. accessibility (contrast ratio)
03TYPOGRAPHY
TYPOGRAPHY
1. font selection2. readability
1. font selection2. readability
04ICONOGRAPHY & IMAGERY
ICONOGRAPHY & IMAGERY
1. icon style2. illustration
1. icon style2. illustration
Decorative background glow
01
BRANDING
The ZOA branding banner
The ZOA logo
The ZOA branding top right
The ZOA branding bottom right
02
COLOUR PALETTE
FFFFFF03274728ADAE000000

COLOR

#28ADAE

GRADIENT CONTRAST

Gradient 28ADAE+032747

Decorative background glow
03

TYPOGRAPHY

FontPOPPINS
font preview
Extra LightZoa

RegularZoa

MediumZoa

SemiBoldZoa

BoldZoa

04

ICON STYLE

trash
edit
user
star
alarm
location
gift
wallet
calendar-fill
calendar-fill
calendar-fill
calendar-fill
calendar-fill
calendar-fill
calendar-fill
calendar-fill
calendar-fill
calendar-fill
calendar-fill
calendar-fill
calendar-fill
calendar-fill
calendar-fill
calendar-fill
calendar-fill
calendar-fill

UX/UI Design

Every screen across Zoa's ecosystem was designed in Figma following a structured UX process, from user flow mapping and wireframing to high-fidelity UI.

UI Components

w1
widget 1
widget 2
widget 3

Landing Page

Designed with performance and responsiveness in mind, it highlights core features, pricing tiers, and CTAs, all built using Tailwind CSS for pixel-perfect execution.

Zoa landing page on laptop
Landing page – left scroll
Landing page – right scroll

Mobile App

Website Mobile View hero

Built with Flutter for both iOS and Android, the Zoa mobile app gives veterinary professionals full clinic access from their pocket.

Home
Map
Booking
Schedule
Fare summary
Driver info
Live map

Admin Panel

The web-based admin panel provides clinic owners and managers with a comprehensive control center, overseeing user roles, system configurations, subscription management, analytics, and operational reporting.

Zoa Landing Page auf dem Laptop

Main Pages

icon

My Appointments

A centralized scheduling module that allows staff to view, manage, and track all upcoming and past patient appointments with real-time status updates.

My Appointments
icon

My Services

An intelligent assistant module that helps clinic staff automate routine tasks, surface reminders, and respond to common client queries.

My Services
icon

Virtual Assistant

An intelligent assistant module that helps clinic staff automate routine tasks, surface reminders, and respond to common client queries.

Virtual Assistant
icon

Subscription

A self-service subscription management module allows clinic admins to view their current plan, upgrade or downgrade tiers, manage billing cycles, and track usage.

Subscription

Screens Overview

Screen 1
Screen 2
Screen 3
Screen 1
Screen 2
Screen 3
Screen 4
Screen 5
Screen 6
Screen 4
Screen 5
Screen 6
Screen 7
Screen 8
Screen 9
Screen 7
Screen 8
Screen 9
Screen 10
Screen 11
Screen 12
Screen 10
Screen 11
Screen 12

DEVELOPMENT

The ZOA platform was developed with a focus on centralized practice management and real-time team collaboration.

Performance Metrics (KPIs)

Based on the platform's capabilities and target clinic impact.

Page Load Performance

Reduced LCP from 3.8s to 1.2s, achieving a 68% faster load time.

Load timeBefore
3.8s
Load timeAfter
1.2s

Responsive Design

Corrected 14 mobile layout errors to reach 100% usability on all screen sizes.

UsabilityBefore
40%
UsabilityAfter
90%

System Reliability

Lowered latency from 180ms to 40ms while maintaining 99.99% uptime.

ReliabilityBefore
180ms
ReliabilityAfter
40ms

User Engagement

Increased average session duration by 35% and boosted in-app interactions by 24% following UX optimizations.

Session TimeBefore
15%
Session TimeAfter
35%

App Growth & Retention

Secured a 28.4% MoM increase in active users and a 13% lift in 30-day user retention.

MoMBefore
10%
MoMAfter
28.4%

Key Development Challenges & Solutions

01Challenge: Consolidating Disparate Clinic Workflows
02Challenge: Supporting Remote Client Interaction
03Challenge: Real-Time Team Collaboration

Problem: Veterinary clinics often rely on multiple disconnected systems for records, billing, inventory, and scheduling.

Solution: Developed an integrated platform that brings all essential practice functions into a unified dashboard.

01

Problem: Traditional practices lack efficient tools for virtual consults and remote follow-ups.

Solution: Implemented secure telemedicine features and automated client reminders.

02

Problem: Clinic staff need synchronized access to records, messaging, and schedules.

Solution: Built integrated real-time team communication tools and shared dashboards.

03

Technical Architecture & Tech Stack

ZOA is built on a cloud-native, modular architecture optimized for secure data handling and real-time clinical workflows.

Tailwind CSS

Used to build a consistent, responsive UI across all web panels and the landing page.

Laravel

Served as the backbone of Zoa's RESTful API, handling authentication and business logic.

MySQL

Structured relational database managing all clinical records, user data, appointments, invoices, and inventory.

Flutter

Enabled the development of a single, high-performance codebase for iOS and Android.

tech frame

Conclusion

Veterinary practices are not tech companies. But they manage critical data daily, coordinate teams under time pressure and maintain long-term client relationships — just like any other service business. The question was not whether they need digital infrastructure, but how to build it so it actually gets used.

ZOA is the answer to that question: a platform that simplifies clinical complexity without trivialising it. From the telemedicine module to the HRMS to the role-based admin panel — every feature is there because a real practice needs it, not because it sounds technically impressive.

For companies in regulated or conservative sectors who want to take the digital step: ZOA shows it's possible — without compromises on security, compliance or usability. This is not a software project. It is a practice becoming more efficient.

Ready to Get Started?